female brand health
Event visual design
Angelini Pharma needed a graphic identity for an event focused on women's brain health, ensuring the design reflected both the seriousness of the topic and the established brand aesthetic. To address this, I incorporated floral elements, symbolizing femininity, beauty, and their connection to natural medicine. The Art Deco-inspired style added sophistication, while staying within the brand's color palette and maintaining a professional tone, making the design both engaging and aligned with the healthcare context of the event.
For the communication of this event I chose flowers because, as well as having a feminine connotation - being delicate and bearers of beauty - they are also present in the natural pharmaceutical and health world, serving as the basis for various medicines. Their graphic representation was inspired by the art deco movement.
