tchibo
Branding Experiment
In this rebranding experiment, I selected a selection of three Privat Kaffee with three different origins and adopted the Art Deco style for them. The school of this artistic style came to provide a superior coffee experience, creating harmony between the brand and its new branding.
In the first approach, the inspiration came from a coffee seed: one with its silhouette and the other with stripes symbolising the various stages the seed goes through until it reaches our hands.
The colour chosen was a golden hue, which not only reflects its colour but also pays homage to the art deco movement. For the typography, I chose an ornate font inspired by the art nouveau style.
In the second approach, I took inspiration from art deco style posters, incorporating geometric shapes and striking contrasts. I created an illustrative coffee cup with a geometric background and chose a sans serif typeface that adheres to geometric principles, inspired by the art deco movement. Once again, the selection of seeds. colours serves the purpose of distinguishing the origins of the coffee seeds.
In this rebranding experiment, I selected a selection of three Privat Kaffee with three different origins and adopted the Art Deco style for them. The school of this artistic style came to provide a superior coffee experience, creating harmony between the brand and its new branding.
In the first approach, the inspiration came from a coffee seed: one with its silhouette and the other with stripes symbolising the variousstages the seed goes through until it reaches our hands. The colour chosen was a golden hue, which not only reflects its colour but also pays homage to the art deco movement. For the typography, I chosean ornate font inspired by the art nouveau style.
In the second approach, I took inspiration from art deco style posters, incorporating geometric shapes and striking contrasts. I created an illustrative coffee cup with a geometric background and chose a sans serif typeface that adheres to geometric principles, inspired by the art deco movement. Once again, the selection of seeds. colours serves the purpose of distinguishing the origins of the coffee seeds.