YUPi
visual identity & website
UX/UI Designer
Mariane Pereira
YUPI, a Portuguese youth development organization, wanted to refresh its identity while keeping its signature green and a modernized version of the "Y" in the logo. Their challenge was to better engage their younger audience, who weren’t actively interacting with their content.
To solve this, we first defined YUPI’s personality, ensuring the new identity aligned with their mission. We then developed a moodboard to establish a clear direction. The final design features a vibrant, modern color palette, a dynamic typeface, and a refreshed "Y" logomark that has a stronger presence and recognition. Additionally, I created social media templates to ensure consistency across platforms, while Mariane developed a website that reinforced the updated visual identity.
YUPI, a Portuguese youth development organization, wanted to refresh its identity while keeping its signature green and a modernized version of the "Y" in the logo. Their challenge was to better engage their younger audience, who weren’t actively interacting with their content.
To solve this, we first defined YUPI’s personality, ensuring the new identity aligned with their mission. We then developed a moodboard to establish a clear direction. The final design features a vibrant, modern color palette, a dynamic typeface, and a refreshed "Y" logomark that has a stronger presence and recognition. Additionally, I created social media templates to ensure consistency across platforms, while Mariane developed a website that reinforced the updated visual identity.