zlerate

event campaign

Model in blue outfit featured in Zlerate, a fashion accelerator for Black-Owned Brands by Zalando.
Three models in streetwear fashion promoting Zlerate, a Black-Owned Brands Fashion Accelerator, with an 'Apply Now' call to action.
Year
2023
Graphic Designer
UX/UI Designer
Creative Developer
Marisa Espinheira
Pilar Zamora
Carol Loiola
Partnership
YUMEDA Studio

Zlerate: A 6-month accelerator programme, created by ZALANDO in collaboration with ADAN, with the aim of filling the knowledge gap faced by small businesses during their expansion efforts. We created the event’s visual identity, integrating it seamlessly into website and social media platforms.

Model in vibrant striped outfit promoting Zlerate, a Black-Owned Brands Fashion Accelerator by Zalando.

In addition, I digitalised fragments of fabric within these shapes, giving the design a tactile quality and promoting a connection to the field of clothing production.

Inspired by the diverse shapes of the African continent, I segmented its contours into various shapes, allowing for versatile applications.

Tablet screen showcasing the Zlerate fashion accelerator homepage with vibrant imagery and branding.Two smartphones displaying the Zlerate fashion accelerator website with models in colorful outfits.
Year
2023
Graphic Designer
UX/UI Designer
Creative Developer
Marisa Espinheira
Pilar Zamora
Carol Loiola
Partnership
YUMEDA studio

Zlerate: A 6-month accelerator programme, created by ZALANDO in collaboration with ADAN, with the aim of filling the knowledge gap faced by small businesses during their expansion efforts. We created the event’s visual identity, integrating it seamlessly into website and social media platforms.

Model in blue outfit featured in Zlerate, a fashion accelerator for Black-Owned Brands by Zalando.

Inspired by the diverse shapes of the African continent, I segmented its contours into various shapes, allowing for versatile applications.

In addition, I digitalised fragments of fabric within these shapes, giving the design a tactile quality and promoting a connection to the field of clothing production.

Three models in streetwear fashion promoting Zlerate, a Black-Owned Brands Fashion Accelerator, with an 'Apply Now' call to action.
Model in vibrant striped outfit promoting Zlerate, a Black-Owned Brands Fashion Accelerator by Zalando.Two smartphones displaying the Zlerate fashion accelerator website with models in colorful outfits.