Pajé
re-branding
PAJÉ needed a rebrand to elevate its presence while maintaining its authenticity. The goal was to create a more premium and sophisticated identity without losing the tribal references tied to the brand’s name—both a tribute to the founder’s dog and her years in Brazil.
The new identity features the Khuja typeface for titles, adding a handcrafted yet refined feel, while Poppins ensures clarity in text. Inspired by tribal patterns, custom geometric elements were designed for use in photos, social media, and branding materials. The earthy color palette was intensified for greater impact, and the previous feather symbol was removed for a cleaner, more modern look.
This rebranding strengthened PAJÉ’s visual presence across various applications, from packaging and stickers to digital platforms.
PAJÉ needed a rebrand to elevate its presence while maintaining its authenticity. The goal was to create a more premium and sophisticated identity without losing the tribal references tied to the brand’s name—both a tribute to the founder’s dog and her years in Brazil.
The new identity features the Khuja typeface for titles, adding a handcrafted yet refined feel, while Poppins ensures clarity in text. Inspired by tribal patterns, custom geometric elements were designed for use in photos, social media, and branding materials. The earthy color palette was intensified for greater impact, and the previous feather symbol was removed for a cleaner, more modern look.
This rebranding strengthened PAJÉ’s visual presence across various applications, from packaging and stickers to digital platforms.